Isetan Supermarket Promotional Video

This is my final year project and I chose to collaborate with Isetan for this promotional video. The purpose of this video is to show that Isetan Supermarket provide authentic Japanese food that originates from Japan.

The concept of this video is to show that customers are brought into Japan while they are in Isetan as the supermarket provides authentic groceries and foods directly imported from Japan. The project was done with frame by frame drawing. By doing this, every character is clothed in traditional Japanese clothes.